Branding Refresh
& A New Cup Design

Hand-lettered and globally applied brand tagline and cup re-design. Shy of a full brand style redesign, there were updates to the improve the established look and feel. One was to include a new tagline that would be used in lockup with the logo and for copy sign-offs. Another was an environmental decision to stop using styrofoam, utilize a new double-walled paper cup and refresh the iconic cup.